We understand start-ups because we've founded and operated them.

First Money Fund (FMF) is an early-stage venture fund investing across technology, health, and consumer.

We back innovative founders building companies around emerging technologies, changing consumer behaviors, and large evolving markets. As founders and operators ourselves, we understand what it takes to turn an early idea into a company and the value of having the right people behind you at the earliest stages.

We are committed to demystifying the venture capital process and challenging the notion of its exclusivity. We believe great founders can come from anywhere and are especially interested in hearing from entrepreneurs with non-traditional backgrounds and paths into company-building.

Our Approach

We provide capital at the earliest meaningful stages and work alongside founders as they build momentum, credibility, and scale.

We support founders through:

  • Early-stage capital, helping companies reach critical milestones and build momentum

  • Strategic and operational guidance informed by firsthand experience founding and operating companies

  • Access to domain experts and industry leaders across technology, healthcare, consumer, media, finance, and other sectors

  • Amplification and storytelling, including support across PR, positioning, thought leadership, and media

  • Strategic partnerships and introductions that can accelerate distribution, reach, and validation

  • Warm introductions to later-stage investors as companies prepare for their next phase of growth

FMF combines hands-on operating experience with high-leverage relationships to help ambitious founders build enduring companies.

Our work is complemented by a strategic relationship with Venture Vitamin, an independent think tank focused on the Longevity Economy. Through Venture Vitamin's research, convenings, and network, we have particular depth across longevity, healthcare, AgeTech, and the changing needs of consumers across the lifespan.

We are partners in success.

Heather Carter — Founder & Managing Partner